Here's a story about Picasso: He was sketching in a park one day when a woman recognized him and asked if he’d sketch a portrait of her. He took a few seconds to look at her before putting his pen to the paper. In a few strokes, he was done. She was thrilled when she saw the sketch, and then she asked him how much she owed him. “5,000 francs, madam,” replied Picasso. The woman choked, “5,000? But it only took you a minute!” Picasso replied, “No, madam. That took me my entire life.”

Sayed Essam

is a Product Designer born and raised in Egypt.

At a very young age, he started to develop his love for research and designing, starting with Graphic Design then switching to UX Design so he can be the voice of the user and an influencer for what the user needs to show.

Currently He is a Senior Product Designer at buseet.

During his years of work Sayed delivered over 200 successful projects and helped in launching more than 30 Products/Websites in multiple fields, these projects including Supermama, Shezlong, Balsamee, Telemed, AlFouzan, FilKhedma, Jamjoom, KSA Ministry of Agriculture and AlMouwasat Hospital.

IMG_5073

Experiences

buseet

CAI / EG

Senior Product Designer

Jun '19 - Present

dopay

LON / UK

Senior Product Designer

Nov '19 - Feb '20

dailymealz

JED / KSA

Senior Product Designer

Jun '19 - Feb '20

Digital Cloud

JED / KSA

Senior Product Designer

Oct '19 - Dec '19

Pencil Designs

CAI / EG

Product Design Lead

Jun '17 - May '19

Tele-Med International

CAI / EG

Product Designer

Jan '18 - Jul '18

The Seven Layers

CAI / EG

Product Designer

May '16 - Jun '18

YOUXEL Technology

CAI / EG

Product Designer

Dec '16 - May '17

ClueApps

CAI / EG

Product Designer

Jun '16 - Nov '16

simpleia

CAI / EG

Product Designer

Dec '15 - Jul '16

Shezlong

CAI / EG

Senior Visual Designer

Jun '15 - Jan '16

Ezaii

CAI / EG

Product Designer

Jan '14 - Oct '15

BOLD Branding

CAI / EG

Lead Brand Designer

Dec '14 - Jul '15

What I do

Strategy

Research & Consumer Insights
Competitive Analysis Report
Personas and UX Research Reports
UX Strategy

Experience

Sitemap and Information Architecture
User Journeys and User Flows
Wireframes & Ideation
Prototyping
User Testing

Interface

Art Direction
User Interface Design
Styleguide and Specifications
Design System
Interaction Design

How I do it

empathize

Empathize

The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve. This involves consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.

define

Define

During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.

prototype

Ideate

During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement.

ideate

Prototype

The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.

test

Test

Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase. his is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users

Let's work together

© 2020 Sayed Essam. All rights reserved.