Work - Sayed Essam

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"Every great design begins with an even better story"

- Lorinda Mamo

CHECK WORK

Design
Process

Empathize

The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve. This involves consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.

Define

During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.

Ideate

During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement.

Prototype

The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.

Test

Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase. his is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users

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01/12

Designing the next
transportation norm.

buseet
Mobile Apps, Art Direction, UX Research, Design Systems

FILE: BUSEET
YEAR: 2019
FIELD: TRANSPORTATION

CASE STUDY

All
Projects

↓

Date

Project

Type

2021

Sakneen

Web Apps, Mobile Apps, Design Systems, UX Direction

2019

buseet

Mobile Apps, Design Systems, Art Direction, UX Research

2021

Capiter

Web Apps, Mobile Apps, Design Systems, UX Research

[WHAT CAN I DO FOR YOU]

With nearly a decade of experience,
I can help make your brand or products’ experience not just humane,
but also memorable.

[SELECTED WORKS]

2014-2023

VIEW ALL WORK

STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©STYDIO by SYD ©

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